Ramsons Perfumes ropes in Mrunal Thakur as brand | Indian Movie News
Fragrance has always been more than a final touch; it is an expression of persona, temper, and id. Embracing this philosophy, Ramsons Perfumes has announced actor Mrunal Thakur as the face of the brand and its latest brand marketing campaign, signalling a daring new part. Known for delivering high quality fragrances that mix craftsmanship with accessibility, Ramsons is now strengthening its emotional connection with customers through elevated storytelling and modern brand expression. The collaboration with Mrunal Thakur displays this strategic shift, positioning perfume not just as a product but as a type of personal expression.
Mrunal Thakur represents the fashionable Indian lady: assured, expressive, relatable, and aspirational. Her strong resonance with audiences across metro cities as effectively as rising markets mirrors Ramsons’ growing shopper base of younger, digitally engaged people looking for merchandise that mirror both individuality and aspiration.
Speaking about the collaboration, Mrunal Thakur shares: “What I love most about Ramsons is how they make world-class, premium fragrances accessible to everyone and I’m excited to bring these beautiful scents to my fans across the country. It feels authentic to partner with a brand that believes confidence and self-expression should never feel out of reach. My personal favourite is Exotica.”
View this post on Instagram
A post shared by Mrunal Thakur (@mrunalthakur)
As half of the partnership, Mrunal will lead communication for Ramsons’ perfume portfolio, with a particular focus on the Exotica vary. The marketing campaign frames perfume as the final word device for self-expression, honoring the distinctive spirit and quiet strength of trendy India.
The launch introduces a refined visible narrative, that includes Mrunal in minimal, refined settings that enable the perfume expertise to take centre stage. Through hero movies, digital content, and built-in storytelling codecs, the marketing campaign goals to create deeper emotional resonance while strengthening brand recall.
This partnership represents a pivotal shift for Ramsons, signalling its transformation from a utility-focused perfume label into an evocative lifestyle brand. By hanging a stability between aspirational appeal and affordability, the company is set to solidify its mass-premium standing, particularly concentrating on the 22–40 demographic within both major metros and rising city hubs.
Commenting on the announcement, Vrijesh Pandey, Group Chairman, Ramsons Perfumes, said: “Mrunal embodies the confidence and authenticity of today’s Indian woman. As Ramsons evolves into a more aspirational and digitally driven brand, this collaboration helps us connect with consumers in a more meaningful and contemporary way.”
Aligned with Ramsons’ broader business strategy, the marketing campaign reinforces the brand’s shift toward brand-led growth and digital-first growth across e-commerce and fast commerce platforms. Designed as an built-in marketing campaign, the affiliation focuses on sustained storytelling, stronger brand recall, and long-term shopper connection.
Through this collaboration, Ramsons goals to additional set up itself as a trendy, trendy, and reliable perfume brand, one that understands today’s Indian customers while making premium perfume experiences accessible without compromise.
Also Read: Mrunal Thakur drops BTS pictures from Dacoit with gratitude be aware after trailer launch: “Countdown to the film release officially starts now”
Ramsons Perfumes ropes in Mrunal Thakur as brand | Watch Online Free
Stay in the know with the latest trending topics! Visit our web site daily for the freshest movie news and content, expertly curated to keep you entertained and informed.
