Sydney Sweeney rings NYSE opening bell amid…
Actress Sydney Sweeney rang the opening bell at the New York Stock Exchange on Monday alongside American Eagle Outfitters Chairman and CEO Jay Schottenstein.
Sweeney was also joined by other executives from the retailer as she signed a e-book on the trading flooring.
The actress partnered with American Eagle in 2025 for an promoting marketing campaign that drew vital consideration online.
Sweeney wore denims and a mild blue denim jacket at the NYSE, an obvious nod to the “Sydney Sweeney Has Great Jeans” slogan that was launched last summer time.
The widely mentioned marketing campaign drew criticism, with some detractors arguing that its wordplay blurred the road between fashion advertising and references to genetic traits.
“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,” the “Euphoria” star said in the video. “My jeans are blue.”
President Donald Trump defended Sweeney in a Truth Social post, saying in half, “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!”
Actress Sydney Sweeney exterior the New York Stock Exchange on Monday. REUTERS
The American Eagle advert marketing campaign hangs exterior the NYSE. The actress partnered with American Eagle in 2025 for an promoting marketing campaign that drew vital consideration online. AbacaPress / SplashNews.com
American Eagle also responded to the backlash, writing on social media that the advert “is and always was about the jeans.”
“Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the company said.
Sweeney, with American Eagle executives, rings the opening bell. Getty Images for American Eagle
Sweeney with American Eagle CEO Jay Schottenstein, left. The company said the advert “is and always was about the jeans.” Getty Images
“Great jeans look good on everyone.”
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