Tesla sales sink in UK, Germany as Europeans warm to Chinese rival BYD | Latest Tech News
Tesla sales plunged in Europe’s two greatest car markets over the past 12 months, while low-cost Chinese rival BYD continued to race forward — marking what industry watchers are calling a basic shift in the electric vehicle panorama.
Elon Musk’s pioneering EV company registered just 1,110 new autos in Germany last month, a 55% year-over-year drop in its largest European market, according to data launched Tuesday.
In Britain, Tesla’s No. 2 market in Europe, Tesla sales cratered by almost 60% 12 months over 12 months, with only 987 new registrations in July, according to the UK Society of Motor Manufacturers and Traders.
A Tesla dealership in Germany, once a image of dominance, now displays the company’s steep sales decline. ZUMAPRESS.com
The troubling sales figures come a day after Tesla shareholders granted Musk a new pay bundle price almost $30 billion.
The eye-popping compensation is meant to keep Musk targeted on the company amid sluggish sales on both sides of the Atlantic in the past 12 months after the mogul elevated his political actions.
In Europe, he’s publicly backed far-right figures and events — supporting Reform UK and Tommy Robinson in Britain, endorsing Germany’s AfD, and expressing sympathy for Marine Le Pen in France.
In the US, the world’s richest individual was Donald Trump’s largest donor during his presidential run and had a controversial stint in the White House as the de facto head of the Department of Government Efficiency — before their very public falling out in May.
In Germany, Tesla has tumbled from third place to eighth in electric vehicle rankings for the first half of 2025, watching its market share shrink from 8.3% to 3.6%.
While Tesla has floundered, Germany’s EV sales jumped 58% general and Britain noticed growth of almost 40% over the past seven months.
Elon Musk addresses the press as Tesla grapples with collapsing sales across key European markets. REUTERS
BYD, which counts Warren Buffett’s Berkshire Hathaway as an investor, has raced up the charts with autos that price about one-third less than Tesla’s most cost-effective model.
In Britain, the company more than quadrupled its registrations in July, building on momentum that noticed it register 2,498 autos in June alone — a fourfold increase over the earlier 12 months.
Germany tells a related story. BYD’s first-half registrations shot up to 4,544 models, in contrast to around 900 during the same period last 12 months.
The BYD emblem outdoors a dealership alerts the model’s speedy rise in Western Europe, difficult Tesla’s lead. Getty Images
The global image reveals just how dramatically issues have shifted. BYD offered over 1.1 million plug-in autos during the second quarter of 2025, including both battery-only automobiles and plug-in hybrids, while Tesla managed about 384,000 battery-only electric autos.
For the first time ever, BYD’s battery-only EV sales really surpassed Tesla’s, with the company transferring more than 2.1 million whole autos globally in the first half of the 12 months.
Despite Tesla’s woes across the pond, it has maintained its place as the most well-liked EV makers in the United States.
A protestor holds up a signal in Berlin earlier this 12 months — one of a number of public actions pushing back against Tesla’s image in Europe. REUTERS
The company held a dominant 46% share of the EV market in the second quarter — even after sales dropped an estimated 15% in the first quarter of 2025.
But competitors stateside is heating up.
Legacy automakers like General Motors, Honda, Nissan and Porsche posted major year-over-year positive factors in EV quantity, signaling a shift in the aggressive panorama.
Overall, EVs accounted for 7.4% of all new light-duty autos offered in the US during Q2 2025.
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