This ice cream flavor was the most-purchased in…
Americans are more and more curious about ice lotions that market themselves as more healthy options, but data exhibits they keep returning to tried-and-true manufacturers and flavors.
In celebration of National Ice Cream Day, online grocery platform Instacart supplied the scoop on what flavor most Americans are shopping for.
Vanilla was the most-purchased ice cream flavor in 2025, according to Instacart data. It accounted for about 21% of all ice cream orders and was “the single most popular pick in every one of the 50 states and D.C.”
Steve Christensen, govt director of the Missouri-based North American Ice Cream Association, told Fox News Digital that ice cream brings people together.
“Try the vanilla first,” he advisable when sampling ice cream. “If the vanilla’s good, then everything’s good.”
Vanilla ice cream made up 21% of ice cream orders in the US for 2025. gtranquillity – stock.adobe.com
Chocolate ranked second, accounting for 7.9% of purchases. Cookie dough took third with 6.9% of ice cream lovers selecting it.
The outcomes show that “when it comes to ice cream, comfort beats novelty almost every time,” Instacart said.
Instacart reported the the rest of the top 10 most-purchased flavors consisted largely of acquainted, longtime favorites: cookies & cream (5.8%); chocolate fudge/brownie (5.1%); peanut butter (4.7%); mint chocolate chip (4.7%); espresso (4.5%); strawberry (3.7%) and cherry (3.1%).
Chocolate positioned as the second most-loved flavor with 7.9% and cookie dough adopted close behind at 6.9%. kerkezz – stock.adobe.com
Specialty and premium brans noticed some of the strongest growth year-over-year.
Halo Top, which markets its ice cream as a “feel-good treat” with “fewer calories and less sugar than other leading brands, with a good source of protein,” was the most-searched ice cream model from April 2025 through April 2026, according to Google search data analyzed in a examine from Innerbody Research.Searches don’t essentially translate to gross sales, however. In 2025, Breyers, Blue Bunny and Turkey Hill had been the top-selling manufacturers by greenback gross sales, Dairy Foods Magazine reported.
Häagen-Dazs was the most-purchased model among American shoppers utilizing Instacart.
“At roughly 24% of orders, it edges out Ben & Jerry’s, with Breyers rounding out the top three,” Instacart reported.
Regional ice cream manufacturers maintained strong buyer loyalty, the data confirmed.
“Tillamook is the brand the West favors most, Blue Bell rules the South and Blue Bunny owns the Plains,” the report said.
Specialty and premium manufacturers, including Alec’s Ice Cream, Rebel, Straus Family Creamery, Van Leeuwen and Graeter’s Ice Cream posted some of the strongest growth year-over-year, the data confirmed.
Aside from vanilla, shoppers also gravitate toward regional flavors. In the West, it’s Rocky Road, while New Englanders love espresso ice cream and Southerners go for butter pecan.
Wisconsin loves the peanut-butter-and-chocolate mixture of Moose Tracks, which was invented in the Midwest. Tennessee favors cheesecake-flavored ice cream, while of us from Colorado and Wyoming take pleasure in cherry.
“For all our regional pride, America’s ice cream story is one about comfort first,” Instacart said.
“Vanilla, chocolate and cookie dough anchor nearly every freezer in the country, and the biggest brands keep getting bigger. Underneath the classics, flavor preferences are gloriously local, and the next generation of premium and better-for-you pints is melting its way into the mainstream.”
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