EXCLUSIVE: After Jolly LLB 3, Star Studio18-PVR | Indian Movie News
Bollywood Hungama has been at the forefront in reporting about the tussle between the national chains, particularly PVR, Inox and Cinepolis, and the producers over the fee of VPF (Virtual Print Fee). Last month, the industry bought a jolt after PVR Inox suspended the advance reserving of the much-awaited movie, Jolly LLB 3, starring Akshay Kumar and Arshad Warsi, after its producers, Star Studio18, refused to pay VPF. The advance was halted twice, once just before 12 hours of the graduation of the first show. As per reviews, the studio paid VPF but made it clear that they’re doing so under protest and that they’d continue with their dialogue on this issue. More than a month later, the VPF has once again prompted a rift, this time due to Single Salma.
A commerce source told Bollywood Hungama, “Single Salma is also made by Star Studio18 and they once again requested a VPF waiver from PVR Inox and also Cinepolis. However, the request was not adhered to. The discussions are going on. If a solution is not found, Single Salma will find a release only in the non-national theatres of the country.”
As per commerce sources, Single Salma is predicted to get a release in around 200 screens. The movie stars Huma Qureshi in the lead, and co-incidentally, she was also a half of Jolly LLB 3. Shreyas Talpade and Sunny Singh also function in Single Salma.
In September, Bollywood Hungama had reported, “Viacom18 had signed an agreement with PVR Inox that they’ll pay VPF only until 2024. Hence, they felt justified in asking for a waiver since Jolly LLB 3 is a 2025 release. But PVR Inox argued that the agreement mentions that the studio will stop paying VPF, subject to other production houses doing the same. Since other producers continue to diligently pay VPF this year, they insisted that Viacom18 should also follow suit.”
On September 30, the Competition Commission of India (CCI), on September 30, 2025 directed an investigation against PVR INOX Limited over allegations of abusing its dominant place by persevering with to levy VPF on movie producers.
This judgment revealed that an settlement was signed by PVR Inox with Star Studio18 (aka Viacom18) as effectively as Yash Raj Films that included “sunset clauses”, that is, agreements to part out the fee of VPF by December 2024. In response, PVR told the CCI that the sundown clauses for YRF and Viacom had not yet been applied and had been still subject to renegotiation. It said that Yash Raj and Viacom are eligible for sundown clauses only if they stop paying VPF to other exhibitors/DCE suppliers.
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EXCLUSIVE: After Jolly LLB 3, Star Studio18-PVR | Watch Online Free
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