OpenAI to test ads in ChatGPT as startup faces pressure to boost revenue | Latest Tech News
OpenAI said it might start exhibiting ads in ChatGPT to some US customers, ramping up efforts to generate revenue from the AI chatbot to fund the high prices of developing the technology.
The ads can be examined with customers on the company’s free tier and the lower-priced Go plan that it’s now increasing globally, OpenAI said on Friday. They will show up in the approaching weeks and can be separate from the solutions generated by ChatGPT.
Users on the more costly Plus, Pro, Business and Enterprise tiers is not going to have ads. OpenAI also said that promoting wouldn’t affect ChatGPT’s outputs and that consumer conversations wouldn’t be shared with entrepreneurs.
Ads can be examined with customers on the company’s free tier and the lower-priced Go plan that it’s now increasing globally, OpenAI said. REUTERS
The transfer marks a major departure for the company that had so far relied on subscriptions. It exhibits the pressure OpenAI faces to increase revenue as it spends closely on data facilities and prepares for a widely anticipated initial public offering.
The money-losing startup plans to spend more than $1 trillion on artificial intelligence infrastructure by 2030, but has not given particulars on how it plans to fund it.
Analysts said that ads might unlock a important revenue stream from ChatGPT’s 800 million weekly lively customers, but the transfer might irk some prospects and harm trust in the product.
If ads really feel clumsy or opportunistic, customers can simply swap to rival chatbots such as Google’s Gemini or Anthropic’s Claude, eMarketer analyst Jeremy Goldman said.
The transfer marks a major departure for the company that had so far relied on subscriptions. OpenAI CEO Sam Altman, above. AP
But he added that the transfer might also pressure rivals “to clarify their own monetization philosophies, especially those positioning themselves as ‘ad-free by design’.”
OpenAI said it might not show ads to customers under 18. The company also plans to block ads from showing in relation to delicate topics, such as health and politics.
“We plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation,” the startup said in a assertion.
The ChatGPT Go offering, first launched in India, can be accessible in the US for $8 per month, the Microsoft-backed company said.
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