Nike Taps Kim Kardashian for Its New Soccer Saint…
Kim Kardashian put her title behind Nike’s Soccer Saint marketing campaign Thursday, dropping a punchy Instagram post that despatched her followers straight to Nike’s content. The caption was two phrases in all-caps – “SOCCER SAINT” – a tag to Nike’s account, and a watch hyperlink. No brand-speak, no personal angle. She let the marketing campaign carry itself. […]
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