Amazon MX Player’s StreamNext unveils 100 new | Indian Movie News
The first version of Amazon MX Player’s StreamNext occasion featured international advertising leaders like Sir Martin Sorrell, Benedict Evans, and distinguished leisure industry figures. The occasion highlighted the evolving panorama of content material consumption in India and how Amazon MX Player is positioning itself as a key accomplice for advertisers. Bobby Deol (Aashram 3), Suniel Shetty & Jackie Shroff (Hunter 2), Remo D’Souza & Malaika Arora ((*100*) Hop India 2), Ashneer Grover (Rise and Fall), and others had been current. Amazon MX Player unveiled its slate of over 100 new exhibits for 2025.
“Today’s gathering is all about bringing together the vast reach of Amazon MX Player, with ad tech that leverages Amazon’s trillions of customer signals,” mentioned Girish Prabhu, Head of Amazon Ads India. “It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to over 250 million unique users in India. It’s about directly measuring outcomes from the very top of the funnel to the very bottom. Full funnel advertising is here!”
With hit Originals, actuality exhibits, and MX Vdesi content material that features Okay-dramas, Mandarin, Turkish exhibits and more, Amazon MX Player is one of India’s largest leisure locations. “There is no other streaming service in India that offers such a massive selection of content for free,” mentioned Karan Bedi, Head of Amazon MX Player.
Bedi additionally highlighted that the MX Player app is one of essentially the most downloaded apps in India with over 1.4 billion downloads on Play Store. In addition, Amazon MX Player may be seamlessly accessed throughout a wide selection of surfaces together with India’s largest eCommerce app Amazon.in, on Prime Video, and Fire TV. This widespread availability ensures that prospects can get pleasure from exhibits on their most well-liked channel. “Amazon MX Player is uniquely positioned to drive the shift from linear television to video streaming, its reach is already at par with some of the leading general entertainment channels in India.”
Amogh Dusad, Head of Content, unveiled an thrilling lineup of more than 100 new exhibits set to launch in 2025, together with 40 new Hindi originals and returning seasons of India’s beloved and award-winning exhibits like Aashram, Hunter, Jamnapaar, Half CA, (*100*) Hop India, Sixer, Who’s your Gynac and Playground. New collection with modern story strains had been additionally introduced, reminiscent of Bhay centering round an Indian paranormal investigator, The Titan Story, which tells an inspiring story of India’s first tremendous model, together with a new actuality show – Rise and Fall, a distinctive aggressive format the place gamers start as equals, vying to turn out to be a ruler or stay a pauper. Viewers may also stay up for a new MX Vdesi collection each week, dubbed in Hindi, Tamil, and Telugu, alongside an in depth movie library. Dusad shared how the service leverages deep shopper insights to craft contemporary storylines which can be rooted and genuine, whereas quickly experimenting with new content material codecs. “We are committed to keeping India entertained—free of charge!”
The occasion additionally showcased the advertising fraternity an expanded suite of new interactive and shoppable advert codecs for Amazon MX Player. These codecs embody in-stream shoppable advertisements the place viewers can browse a product during advert breaks, immersive codecs the place manufacturers can successfully talk their message. Viewer interplay with such native advert codecs is 6-7 instances larger as in comparison with different industry choices. “Our audiences are highly engaged viewers and we have a strong understanding of their shopping patterns, an advantage that only Amazon MX Player can provide. Even brands that don’t sell products or services on Amazon can connect to customers through this premium world of content and by levering our first-party shopping signals, to enhance their campaign effectiveness”, mentioned Aruna Daryanani, Director, Amazon MX Player. Om Jha, Director of Media & Partnerships at PepsiCo, shared insights on how the service has contributed to their model’s success.
With its attain of over 250 million distinctive month-to-month customers throughout cell and Connected TVs, a massive slate of free, premium content material, and trillions of first-party buying indicators – Amazon MX Player provides distinctive alternatives to advertisers to succeed in a related, numerous and extremely engaged viewers, all through the shopper journey.
Amazon MX Player’s StreamNext unveils 100 new | Watch Online Free
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