Did Trump Do It Again? Cracker Barrel Makes Huge | Political News
Did President Donald Trump just do it again? Cracker Barrel announced — after an epic backlash from the White House and prospects — that it was bringing back the “Old Timer” brand and ditching the newly rebranded one.
In a assertion to Fox News, the restaurant chain admitted it obtained the message loud and clear from critics, and it’s bringing back the tried and true brand that has been half of the food chain since 1977.
“We thank our guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a assertion to FOX Business.
“We said we would listen, and we have,” it added. “Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
We thank our company for sharing your voices and love for Cracker Barrel. We said we might pay attention, and we have now. Our new brand goes away and our “Old Timer” will stay.
At Cracker Barrel, it’s always been – and always can be – about serving up scrumptious food, heat… pic.twitter.com/C32QMLOeq0
— Cracker Barrel (@CrackerBarrel) August 26, 2025
“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the assertion continued.
SEE: Trump Sends a Message to Cracker Barrel After Woke Rebrand Backfires: ‘Admit a Mistake’
Every Business Needs to Heed Donald Trump’s Advice to Cracker Barrel
The company’s dramatic reversal adopted quite a few days of dealing with backlash from critics over its woke rebrand, which drew criticism from conservatives and social media customers.
Even President Trump entered the fray, as my RedState colleague Rusty Weiss reported.
Trump wrote:
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” he wrote. “They got a Billion Dollars’ worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today,” added Trump. “Make Cracker Barrel a WINNER again.”
So, Trump posted on Tuesday morning, and by the end of the day, Cracker Barrel reversed course. Coincidence? I do not suppose so!
Update – President Trump has now weighed in on the company’s about-face:
— Rapid Response 47 (@RapidResponse47) August 26, 2025
Congratulations “Cracker Barrel” on altering your brand back to what it was. All of your followers very a lot respect it. Good luck into the future. Make tons of money and, most importantly, make your prospects completely happy again!
That looks like sound advice.
Editor’s Note: The Democrat Party has never been less fashionable as voters reject its globalist agenda.
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