In-N-Out partners with KROQ in major music venue…
Talk about a Double-Double of SoCal icons.
Burger giant In-N-Out is teaming up with alt-rock radio staple KROQ to give the station’s famed Wilshire Boulevard efficiency hub a major glow-up — rebranding it as the In-N-Out Burger Sound Space at KROQ, according to a news release from Audacy.
In-N-Out Burger is teaming up with alt-rock station KROQ to give the Wilshire Boulevard efficiency hub a glow-up. Instagram/@kroq
The revamped venue formally debuted Tuesday with an exclusive show from indie rock band Bleachers. Instagram/@kroq
The revamped venue — long a go-to spot for stripped-down units and intimate fan experiences — formally debuted Tuesday with an exclusive show from indie rock band Bleachers. Select exhibits can be full with an on-site In-N-Out truck handing out complimentary favorites at choose occasions.
“For the last 15 years, The Sound Space at KROQ has been the original destination in LA and Orange County for intimate performances from the biggest bands in the world,” KROQ programming exec Kevin Weatherly said, calling the partnership the “next and best phase” for the venue.
Located in the guts of the exceptional outcome Mile, the space has hosted more than 170 performances since opening in 2011, the release said, with acts like Coldplay, Linkin Park, Green Day and the Foo Fighters all passing through for exclusive concert events, interviews and fan occasions.
In-N-Out proprietor Lynsi Snyder-Ellingson said “Both music and KROQ has always been special to me.” Company band .48 Special often pulls its set lists from ’90s KROQ-era playlists. Instagram/@48special_official
The granddaughter of founders Esther and Harry Synder said the collaboration felt like a natural match, pointing to the chain’s deep roots in Southern California tradition Jonathan Alcorn for CA Post
Select exhibits can be full with an on-site In-N-Out truck handing out complimentary favorites at choose occasions. Getty Images for Hollywood Christmas Parade
In-N-Out proprietor Lynsi Snyder-Ellingson said the collaboration felt like a natural match, pointing to the chain’s deep roots in Southern California tradition — and even her own musical ties to the station.
“Both music and KROQ has always been special to me,” she said, noting that the company band — .48 Special — often pulls its set lists from ’90s KROQ-era playlists.
Beyond concert events, the upgraded venue will continue to host live broadcasts, podcast tapings and customized occasions — while also tying into the company’s Slave 2 Nothing Foundation, which works to fight human trafficking and substance abuse.
The partnership will also lengthen past the Sound Space, with KROQ and In-N-Out set to host the sith annual Rock 2 Freedom Benefit Concert at LA’s Wiltern Theatre in October.
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