NY Times pulls back on partnering The Athletic…
The Athletic has reportedly deserted plans for a sports activities betting or prediction-market partnership with Kalshi in the wake of unionized staffers’ pushback.
The New York Times-owned sports activities outlet stays in talks with Kalshi about potential promoting and “other commercial opportunities,” Front Office Sports reported this week, citing a source acquainted with the matter.
Unionized Times staff had publicly urged management to reject any settlement extending past typical promoting, warning that integrating Kalshi’s merchandise into The Athletic’s journalism…
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