Rampant post-fire price gouging went unpunished,…
When the Palisades and Eaton fires displaced hundreds of tenants last 12 months, landlords across L.A. jacked up rental costs while the flames have been still burning. Officials have been fast to reply, vowing crackdowns on price gouging.
A new report asserts that many of those threats have been toothless.
Published by activist group the Rent Brigade, the report analyzed L.A. County’s rental market in the 12 months after the fires. It discovered 18,360 potential examples of price gouging in listings, but only 12 lawsuits filed so far.
Gov. Gavin Newsom put price-gouging guidelines into impact on Jan. 7, the day of the fires. They’ve been in place in L.A. County ever since, and they’re presently prolonged through Feb. 27, 2026. The protections prohibit landlords from raising rents by more than 10%, but many appeared undeterred by the foundations.
In the week after the fires, one agent told The Times that their landlord consumer said they “doubt it’ll be prosecuted,” ordering the agent to raise the price more than 10%. A Beverly Grove apartment jumped from $5,000 to $8,000. A property in Venice listed for 60% more. A Santa Monica home obtained a price bump of more than 100%.
“I was shocked by how many clear, unavoidable cases of price gouging there were,” said Philip Meyer, a volunteer with the Rent Brigade who co-authored the report. “A lot of folks didn’t seem to think there’d be any accountability, so they were breaking the law in plain view.”
Meyer helped design a monitoring system that scrapes data from Zillow to detect price hikes larger than 10%. He said price gouging predictably skyrocketed in the month after the fires, but then it continued all 12 months long as enforcement lagged.
“I’m not sure if people realized that price-gouging laws are still in effect,” he said.
illegal listings have been scattered across the Southland, but the report said that 42% have been discovered in L.A. County’s third District, which covers Pacific Palisades, as effectively as the encompassing communities where many fire victims tried to relocate, including Malibu, Santa Monica, Venice and Calabasas.
Last 12 months, the Rent Brigade launched a marketing campaign to inform tenants that they could have been victims of price gouging. Using the Zillow data, they despatched out 2,000 postcards to addresses tied to suspect listings detailing their rights; Meyer said the objective was to help tenants contact authorities for enforcement.
The report claims that as a lot as $49 million in extra rent might have been collected over the last 12 months, an estimate discovered by totaling up all the asking costs above the legal restrict. However, the precise quantity is probably going considerably decrease, since the $49-million mark assumes all 18,360 unlawful listings have been rented at the marketed price.
It’s also probably that the 18,360 quantity is barely decrease, since data pulled from Zillow listings don’t present data on precise leases signed — and don’t always present the full image.
For instance, a Zillow itemizing might show a earlier asking price of $1,500 for a home last 12 months, and an asking price of $6,000 a 12 months later, which might register as a 300% increase. However, the $1,500 asking price might’ve been for a single room in the home, not the complete home — in which case the $6,000 wouldn’t be thought-about price gouging.
However, it’s clear that hundreds of landlords tried to take benefit of elevated demand created by the fires, which is why officers at the state, county and metropolis ranges all vowed crackdowns.
There have been loads of legislative efforts to help implement such a crackdown. In February, L.A. County raised the price-gouging penalty from $10,000 to $50,000, and the L.A. City Council raised the most penalty to $30,000. In July, the L.A. County Board of Supervisors made it simpler to punish landlords by permitting the Department of Consumer and Business Affairs to bypass the district attorney and immediately advantageous price gougers.
Other legal guidelines have been proposed, but fizzled out. A state law sought to raise the utmost advantageous for price-gouging and increase protections to accommodations and other companies, but it died in the Senate Appropriations Committee. Another state law sought to require itemizing platforms to take away listings suspected of price gouging, but it was vetoed by Newsom in October.
Spokespeople for town, county and state places of work that deal with price gouging responded to the report’s claims that they weren’t doing enough.
“As part of our department’s work to protect Californians following the fires, California DOJ formed a Disaster Relief Task Force, sent 753 warning letters to hotels and landlords who were accused of price gouging, and filed criminal charges against six defendants, including Los Angeles real estate agents and a landlord,” said California Department of Justice spokesperson Elissa Perez, who works with state Atty. Gen. Rob Bonta. “These are cases where the provable facts supported charges.”
The report claims that L.A. County Dist. Atty. Nathan Hochman, who issued strong statements condemning price gouging, hasn’t prosecuted a single price-gouging case. A press release from his workplace acknowledged that no instances have been filed, but pointed to collaborations with town and state, which have both filed price-gouging lawsuits.
City Atty. Hydee Feldstein Soto’s workplace has filed seven price-gouging lawsuits — three civil, 4 felony — ranging from particular person landlords to housing firms such as Blueground and Airbnb. Bonta’s workplace has filed 5, all against particular person landlords. All 12 instances are presently pending or awaiting trial.
Ivor Pine, a spokesperson for Feldstein Soto’s workplace, called the report inaccurate; the report claimed the workplace investigated only 1,100 instances but it truly investigated hundreds more, which have been included in its lawsuits against Airbnb and Blueground. He also questioned the report’s methodology, including that relying solely on Zillow listings may be deceptive and counsel price gouging that’s not truly taking place since it only exhibits marketed rents, not precise leases.
Pine added that enforcement efforts are ongoing and that all instances filed search restitution of a whole bunch or hundreds of {dollars} paid to victims.
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