Travel curious? Two-thirds of Americans love trips…
Six in 10 Americans discover themselves more curious as the years go by (57%), according to new research.
Conducted by Talker Research for National Geographic-Lindblad Expeditions, a survey of 2,000 Americans explored how people are sustaining their zest for life and discovered that 70% have an interest in being adventurous, and even more keep issues thrilling with the will to strive new issues (76%).
The survey discovered that one of the most common methods people fulfill their curiosity is by seeing more of the world (40%).
The findings spotlight what people hope to gain from touring.
Six in 10 Americans discover themselves more curious as the years go by (57%), according to new research. SWNS
The findings spotlight what people hope to gain from touring. SWNS
For many, discovery through journey gives alternatives that transcend conventional studying — 30% said they’re most fascinated by studying about historical past, while 26% are drawn to once-in-a-lifetime experiences or longer, immersive journeys.
In fact, journey seems to be more and more valued as a type of exploration and personal growth. Nearly two-thirds (62%) say trips centered on discovery and studying are just as interesting — if not more so — than those centered primarily on leisure and consolation.
“Travel has the power to transform how we see the world,” said Natalya Leahy, CEO of National Geographic-Lindblad Expeditions, the originator of trendy expedition journey with itineraries across the world from Antarctica to the Galapagos. “We create expeditions that don’t just take people someplace extraordinary, but deepen their understanding of the locations they go to and the tales that form them.
Respondents also shared what makes journey really significant. For many, it’s the prospect to be taught one thing new (21%) or acquire tales that last a lifetime (21%). SWNS
“Our research shows more people want once-in-a-lifetime trips where they can learn and discover something new — and that’s exactly what we offer, with scientists, naturalists, and photographers on board.”
Across generations, Americans say they’re motivated by the will to explore, with 78% wanting to be taught more about the world and 76% in attempting new experiences.
Respondents also shared what makes journey really significant. For many, it’s the prospect to be taught one thing new (21%) or acquire tales that last a lifetime (21%).
The survey discovered that one of the most common methods people fulfill their curiosity is by seeing more of the world (40%). SWNS
For many, discovery through journey gives alternatives that transcend conventional studying — 30% said they’re most fascinated by studying about historical past. SWNS
Others say significant journey creates lasting recollections of the world’s magnificence (20%), adjustments the best way they see life (19%), or reminds them what really issues (19%).
Overall, 70% say journey today is less about merely getting away and more about what you’re taking away from the expertise.
When imagining the thought of “exploration,” the feelings most often related with it had been curiosity and pleasure (40% each), adopted by surprise and personal growth (30% each).
Overall, 70% say journey today is less about merely getting away and more about what you’re taking away from the expertise. SWNS
Many respondents also see exploration as one thing purposeful. Some described it as a journey taken with intention, while others said it gives the prospect to broaden both bodily and mental horizons or expertise outstanding locations that stay largely untouched by overdevelopment.
For most Americans, significant journey also entails stepping past the acquainted. Eighty-five p.c said they like locations that problem them in some method, though many consider those experiences will be discovered nearer to home in locations like Alaska (29%) or California (26%).
Beyond rest, vacationers say they search deeper rewards from their journeys — including happiness (49%), appreciation for life (39%), personal growth (37%), and new views (34%).
Eighty-five p.c said they like locations that problem them in some method. SWNS
“Today’s traveler is seeking discovery, and our research shows that,” Leahy said. “The real luxury is exploring extraordinary places while gaining a deeper connection to the people, cultures, and environments that make them so remarkable. It’s not just about where you go — it’s how it changes the way you see the world.”
Research methodology:
Talker Research surveyed 2,000 basic population Americans who have access to the web; the survey was commissioned by National Geographic-Lindblad Expeditions and administered and performed online by Talker Research between Feb. 20 and Feb. 26, 2026.
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