Best Super Bowl 2025 commercials, according to…
It’s kickoff time.
Super Bowl 59 is right here, with The Kansas City Chiefs dealing with off towards the Philadelphia Eagles on the Caesars Superdome in New Orleans, Louisiana (Sunday, Feb. 9 on Fox at 6 p.m.).
More importantly, the manufacturers go head-to-head, vying for who can grab the viewers’s consideration with the splashiest commercials.
This yr, there are nearly 50 advertisements which are reportedly round $8 million per 30 seconds of air time.
“There’s the Super Bowl playbook, as we call it,” professional Magda Tomaszewski informed The Post.
Tomaszewski, a freelance world model director who has labored with manufacturers comparable to Nike and Wallmart, defined that the same old format consists of advertisements specializing in “nostalgia, celebrity, comedy, and often animals.”
Experts all famous that the 2025 advertisements are taking part in it secure.
“The Chiefs are going for a repeat, and for a lot of brands, they’re going on repeat,” Peter Bray, Founder and Executive Creative Director at Bray & Co, informed The Post.
“It feels like people aren’t so much introducing new characters or ideas – a lot of brands have seen what worked in the past, and are going back to it,” he famous.
Here’s what consultants had to say about the important thing advertisements of the 2025 Super Bowl.
Hellmann’s
This yr’s advert for the mayo model made a splash by reuniting “When Harry Met Sally” stars Meg Ryan and Billy Crystal for a recreation of the basic rom com’s iconic diner scene. Sydney Sweeney additionally made a cameo on the finish.
“That’s a good one,” Alison Weissbrot, the Executive Editor of Adweek, informed The Post.
“It’s been a fan-adored movie for decades [and it’s] a really iconic scene that everybody knows about.”
Bray stated, “What’s impressed me is how Hellmann’s understood their audience, and by introducing Sydney Sweeney [at the end], they’re making Hellmann’s relevant again to a whole new generation.”
Meg Ryan within the 2025 Hellmann’s advert. Hellmannâs/Mega
Magda disagreed barely concerning the Sweeney cameo.
“I think that the brand has done a really amazing job with… pairing such an iconic product to an iconic cultural moment that has resonated across generations. So I really love that,” she stated concerning the spot.
But she added, “The only random bit was Sydney Sweeney appearing at the end. That kind of threw me, because I felt like it was just such an elegant and fun piece of creative, without that added celebrity cameo.”
Uber Eats
Matthew McConaughey, Martha Stewart, and Charlie XCX star within the model’s 2025 spot.
“Humor remains big, and I’ve been noticing a lot of multigenerational focus,” Elizabeth Sullivan, who has labored in promoting for over a decade and is a managing director at VML Health, informed The Post.
As an instance, she stated, the Hellmann’s advert has Meg Ryan and Billy Crystal, “But then they also throw in Sydney Sweeney. So, that there’s that Gen Z element to it. Same thing with Uber Eats – they have Martha Stewart with Charli XCX.”
Martha Stewart and Charli XCX within the Uber Eats spot. Uber Eats/Mega
Weissbrot stated that this yr’s crop of advertisements displays many celebrities who “are sort of time tested.”
“People have loved these celebrities for years, they’ve been in the limelight for a long time, like Martha Stewart. You do have some new faces like Charli XCX. But…it’s a little bit of a safer bet to go with a celebrity that people are familiar with.”
Stella Artois
David Beckham and Matt Damon star as newly found “brothers” on this advert for the beverage.
“I thought it was the moment meets the opportunity,” stated Bray.
He added, “David Beckham is an incredibly likable person, and Matt Damon is often the butt of a lot of jokes in Hollywood. So, to bring them together as twin brothers was brilliant.”
Bray stated that it was a “very strong ad,” as a result of “Beckham is cross-generational. He’s beloved by a lot lot of people. It feels a great match with Stella.”
David Beckham within the 2025 Stella advert. Stella Artois/Mega
Tomaszewski stated that Beckham and McConaughey (for the Uber Eats advert) are each returning faces, since each stars have been additionally in Big Game advertisements final yr.
“It has been interesting to see the celebrities that are becoming household names across Super Bowl commercials,” she stated.
Dunkin’
Ben Affleck, who was in an attention-grabbing advert together with his ex-wife, Jennifer Lopez, in final yr’s Super Bowl spot for the model returns. For the 2025 spot, J-Lo is gone, however he’s together with his brother, Casey, and “Sucession” star Jeremy Strong, who pokes enjoyable at his infamous “method acting.”
“In terms of celebrity use, the best I’ve seen is Dunkin’. Their use of Ben Affleck last year was brilliant, and what they’re doing this year by introducing Jeremy Strong, they’ve one-upped themselves,” stated Bray.
He added, “They’re not bringing Ben in for his acting ability, but for what everyone knows about him outside of being an actor,” he stated, referring to Affleck’s behavior of getting snapped eating Dunkin’ merchandise in paparazzi images.
“That’s why it works so well. This year bringing Jeremy who is the ultimate method actor at the moment, and capitalizing on his ‘method’ acting is perfect,” stated Bray. “Youre utilizing the [celebrity] personality for who they are.”
Ben Affleck within the 2025 Dunkin advert. Dunkin
Sullivan stated that final yr’s Dunkin’ spot that includes Affleck was “huge” for the model. “So bringing that group [of celebrities] back with a little bit of a spin on it…that was smart, and people remember that.”
Tomaszewski agreed. “Bringing back Ben Affleck is a brilliant brand move — he’s become synonymous with Dunkin’, and his connection to the brand feels effortless and authentic,” she stated.
“Then you have Jeremy Strong, who leans into his over-the-top reputation with a level of self-awareness that is…Pure comedy gold. It’s hilarious and unexpected, but more importantly, it keeps Dunkin’ firmly in the cultural conversation, proving they know how to tap into the moment.”
Ram
For Ram’s 2025 advert, Glen Powell donned a wig and browse a story to his real-life niece and nephew.
“It wasn’t actually that long ago that there were less than 50 percent of ads in the Super Bowl featuring celebrities,” defined Bray. He stated it modified round 2019, and the use of celebrities “tends to go up year on year.”
It’s exhausting to get seen, and if an advert has a superstar like “It boy” Powell, it helps them stand out, he stated.
Coffee mate
The model has solely launched a teaser to this point, however they tapped nation celebrity Shania Twain to star of their spot, and even write and carry out a new jingle for it.
“I’m really curious,” stated Tomaszewski.
“Bringing on talent like that to see their own take on a jingle or a song is always fun.”
But she added that it might additionally go “completely downhill.”
“She’s a queen, I’m sure it’ll be fabulous, but I’m definitely curious to see how that pans out.”
HexClad
Pete Davidson and Gordon Ramsay star within the model’s massive sport debut, dubbed “Unidentified Frying Object.”
This harkens back to how Sullivan identified this yr’s advertisements trending in direction of a “multigenerational” focus, since Ramsay and Davidson are celebs with vastly totally different audiences.
“A lot of ads that have two celebrities or more instead of just one spokesperson. I think what we’re seeing is that they’re trying to appeal to multiple generations with one spot,” Sullivan informed the Post, which she stated provides them “more bang for their buck.”
Häagen-Dazs
Vin Diesel, Michelle Rodriguez, and Ludacris all reprise their roles from the “Fast and Furious” film franchise for the advert for the ice cream.
“I think that it gets people excited,” Sullivan stated, referring to the kind of advert that reunites actors from a hit franchise.
“I think it’s a good way to be memorable,” she added.
She stated that there are two “spectrums” for Super Bowl advertisements: doing one thing “super unique that hasn’t been done before, which is hard in advertising because there have been so many different ads over the years. And then the opposite end of the spectrum is like something that is proven – like ‘Fast and Furious.’ Those movies have been hugely successful,” she stated.
Vin Diesel and Michelle Rodriguez within the 2025 Haagen Dazs advert. Häagen-Dazs
Tomaszewski stated that superstar casting for a Super Bowl spot ought to “give fans unexpected, playful, entertaining moments.”
Mountain Dew
This yr’s massive sport spot options the Grammy-winning singer Seal doing a rendition of his track “Kiss From a Rose.” Becky G additionally stars. For an added ingredient, Seal is remodeled into a actual seal within the advert.
“I think given the fact that the Super Bowl is an opportunity to reach millions of Americans at one time, it’s a huge reach opportunity for advertisers, but it also means that they have to tread really carefully and try not to rock the boat too much or take a stand that people won’t necessarily agree with,” defined Weissbrot.
“So a lot of the creative that we’re seeing is relying on different tropes and themes that can please everybody….We’re seeing a lot of animals; cute animals.”
Pringles
Adam Brody, James Harden, Nick Offerman and Kansas City Chiefs coach Andy Reid star on this yr’s spot for the snack. It’s a humorous advert involving flying mustaches.
Harden is thought for his facial hair within the NBA world, whereas Offerman is thought for his facial hair on the hit comedy “Parks and Recreation.” Brody isn’t recognized for having a mustache, however he did expertise a latest profession renaissance on Netflix’s “Nobody Wants This.”
“When you look at celebrity casting, there’s a level of intention that should be put behind it and to really nuance the creative and make sure that there’s cultural relevance,” stated Tomaszewski.
Totino’s Pizza Rolls
Tim Robinson and Sam Richardson star on this spot for the snack food. The spot additionally consists of kids and aliens.
“I think that Totino’s Pizza Roll ad is going to be popular,” stated Sullivan.
“I can see that getting a lot of social media buzz. The ad overall is funny.”
She added that it has a multi-generational focus, because it additionally consists of youngsters initially.
“And they also focus on the cost per pizza roll, which in today’s economy, with everything being crazy expensive and people struggling at the grocery store, I think it’ll probably make some big impacts there.”
Sam Richardson, an alien, and Tim Robinson for Totino’s Pizza Rolls.
She added that the humor combined with the relevance – mixed with the advert additionally together with a cute alien – will make it “ memorable.”
Bud Light
The 2025 spot for the beer giant stars comic Shane Gillis and rapper Post Malone.
“It’s very much leaning into the white male drinker that Bud Light obviously has had some issues with in the past, and controversy. So, seeing how they try to rebound from that will be really interesting by tapping into that audience,” stated Weissbrot.
She was referring to how, when the model teamed up with transgender influencer Dylan Mulvaney final yr, this led to a boycott. It all culminated in Kid Rock capturing cans of Bud Light to protest.
“They’re leaning really hard in a particular direction. So I’m really curious to see if that if that works for them,” she stated.
Post Malone and Shane Gillis within the 2025 Bud Light advert. AP
Bray agreed. “In terms of an ad where a lot is riding on it for them, Bud Light is very different to their prior year’s efforts — and Bud Light needed a win,” he famous.
Bray defined that wanting back on the previous few years, Bud Light is an instance of how many manufacturers “have been the subject of culture wars in the United States. A lot of brands have realized that, from a commercial perspective, it can be unhelpful to be part of the dialogue.”
“If you’re a brand selling detergent, you want as many households as possible buying detergent. Not just households that have one political view or another.”
But on the flip aspect, he famous: “We have a saying in advertising that you don’t want people to like you, you want people to love you. And, if you stand for everything, you stand for nothing. So, there is an opportunity for brands who do want to take a stand…. But the reality is, advertising exists for commercial reasons…which is why if you want a successful Super Bowl ad, it’s about playing to everybody, and playing it safe.”
Instacart
The model makes its massive sport debut with a spot that features a number of icons from grocery manufacturers, comparable to Mr. Clean, The Pillsbury Doughboy, the Energizer Bunny, and the Old Spice Guy (Isaiah Mustafa).
“I do think the Instacart ad is a possible misfire,” stated Bray.
He added that when a model crams as many celebrities in as potential, it leaves a viewer saying, “What just happened, what did I see?’”
He defined, “You’re so busy celebrity spotting that you miss the impetus of the ad and there’s no storytelling. The Instacart dd is cramming so many different characters – it’s smart but is it memorable?”
Isaiah Mustafa for Instacart within the 2025 Super Bowl.
Squarespace
“Banshees of Inisherin” and “Saltburn” star Barry Keoghan stars on this yr’s spot for the model.
Barry Keoghan within the Squarsepace spot with a donkey. Squarespace/Mega
“In terms of ads where it’s made a real impression on me, my favorte at this stage is Squarespace. With Barry Keoghan and the donkey, I think they created an ad that is close to perfect,” stated Bray.
He added that the advert works as a result of, “It’s a beautiful mix of storytelling with lighthearted humor. I think they have something special.”
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