Ananya Panday set to be announced as brand | Indian Movie News
In a transfer that solidifies her standing as the last word Gen Z model icon, Ananya Panday is reportedly set to be announced as the new brand ambassador for Tanishq Natural Diamonds. This partnership marks a important milestone for the actress, aligning her with one of India’s most prestigious heritage manufacturers at a time when the diamond industry is pivoting toward a youthful, fashion-forward viewers.
The collaboration is predicted to focus on the rarity and authenticity of natural diamonds, mirroring Ananya’s own journey of carving a distinctive space in the global fashion and movie panorama.
The announcement follows intently on the heels of Aneet Padda being named the face of Mia by Tanishq. Padda’s current “Precious, Every Day” marketing campaign focused younger, impartial girls, celebrating self-love and on a regular basis sparkle. By bringing Ananya into the fold for the mainline Natural Diamonds class, Tanishq seems to be strategically “padding up” its roster with youth icons to bridge the hole between conventional luxurious and trendy aesthetics.
Ananya is no stranger to high-profile endorsements. She at present serves as a brand ambassador for a number of major names, including Chanel (First-ever Indian global ambassador), Swarovski, Aurelia, Skechers, and Lakmé, among others.
While her brand worth continues to soar, Ananya’s current cinematic outing has confronted a more durable street. Her latest movie, the romantic comedy Tu Meri Main Tera Main Tera Tu Meri, reunited her with Kartik Aaryan after their 2019 hit Pati Patni Aur Woh. Despite the high expectations and the nostalgic “90s-style romance” vibe, the movie carried out poorly at the box workplace. Released on Christmas Day 2025, it struggled against heavy competitors from the espionage thriller Dhurandhar.
Also Read:Â Ananya Panday and Anurag Kashyap collaborate; advert goes viral with meta humour, technique performing and a fiery monologue
Ananya Panday set to be announced as brand | Watch Online Free
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