The average American spends over $12K to lose…
For many Americans, the associated fee of making an attempt to lose weight extends effectively past the dimensions.
A new ballot of 2,000 U.S. adults actively making an attempt to lose weight discovered the average respondent spent $12,308 in 2025 trying to attain their weight and BMI targets, highlighting what many describe as a quiet but persistent “weight tax.”
The research, performed by Talker Research on behalf of Hims, Inc., reveals those bills stretch across on a regular basis life, from groceries to clothes and repeated diet and fitness efforts.
According to a ballot, the average grownup spent $12,308 in 2025 to attain their weight and BMI targets in the United States.
The ballot assessed spending on groceries, clothes and repeated diet and fitness efforts.
Respondents estimate they’d save an average of $197 per month if they reached their goal weight. Many imagine those financial savings would come from shopping for fewer fast-food meals (56%), decreasing grocery payments (52%) and buying fewer new garments (31%).
Others level to lowered spending on specialty sizing such as “big and tall” clothes (26%), as effectively as decrease healthcare prices tied to managing weight-related situations (22%), which might embody fewer doctor visits and decrease insurance coverage copays.
Nearly one in 5 (19%) also count on financial savings from no longer biking through repeated fad fitness and diet applications like juice cleanses and other short-term weight loss efforts.
Respondents said they’d save an average of $197 a month if they reached their purpose weight.
According to the outcomes, people imagine they’d save money by shopping for fewer fast-food meals.
Others who responded to the ballot wished to scale back spending on “big and tall” clothes and decrease healthcare prices tied to managing weight-related situations.
“In my experience, most patients living with obesity aren’t just beginning a weight loss journey,” said Craig Primack, Head of Weight Loss at Hims & Hers. “They’ve been navigating it for years, often a lifetime. Each failed attempt not only erodes hope, but comes with real financial penalties.
“For too many Americans, the pursuit of better health has become a cost they simply can’t afford. Evidence-based, personalized care that’s designed for continuity and priced for long-term use offers a more sustainable path forward.”
That cycle is acquainted to many respondents. Over the past decade, individuals reported making an attempt and failing to attain their goal weight and BMI an average of six occasions.
“Evidence-based, personalized care that’s designed for continuity and priced for long-term use offers a more sustainable path forward,” Craig Primack, Head of Weight Loss at Hims & Hers, said. Prostock-studio – stock.adobe.com
Beyond financial reduction, respondents said weight loss would also improve other points of their daily life. Many cited having more vitality during the day (61%), becoming into smaller clothes sizes (57%), sleeping better at evening (56%), eating smaller parts (56%) and decreasing their BMI (53%).
This 12 months, respondents say they plan to strategy their targets in a different way, emphasizing consistency, endurance and rising on a regular basis motion.
One participant shared, “I’m concentrating on consistency this year instead of perfection. I want to prioritize sleep and water, keep a mindful eating journal, and engage in enjoyable physical activities every day. I’m convinced that I can achieve my desired weight and BMI by acknowledging little accomplishments and using self-compassion.”
Motivation stays high heading into 2026: more than three in 4 respondents (77%) said becoming back into their favourite garments by 12 months’s end is a key driver.
Still, money could also be a stronger motivation. More than eight in 10 (86%) said they’d pursue their weight loss targets with larger depth if a $5,000 financial reward awaited them at the end line.
“Affordability, access, and fragmented care remain some of the biggest obstacles standing between people and long-term success on their health and wellness journeys,” Primack said. “Many people cycle through disconnected diets, applications and appointments that add up shortly without offering constant, sustained assist.
“Platforms like Hims & Hers that bring access to nutrition, physical activity and medical guidance together into a single, comprehensive plan can reduce both financial strain and dropout, making it easier for people to start and stay on a path that actually works.”
Research methodology:
Talker Research surveyed 2,000 Americans actively making an attempt to lose weight who have access to the web; the survey was commissioned by Hims, Inc. and administered and performed online by Talker Research between Jan. 5 and Jan. 12, 2026. A hyperlink to the questionnaire could be discovered right here.
To view the entire methodology as half of AAPOR’s Transparency Initiative, please go to the Talker Research Process and Methodology web page.
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