The Best Super Bowl ads of 2026, according to…
The 2026 Super Bowl is a face-off of epic proportions – and not just the Seahawks versus the Patriots.
This yr, manufacturers duking it out to have the most talked about commercials spent as a lot as $10 million on a single spot, per Variety.
It’s a star-studded affair, with old-school A-listers like Matthew McConaughey, Laura Dern, Ben Affleck and George Clooney — and stars geared in the direction of youthful audiences, like Kendall Jenner.
“It really feels like the money’s back,” Zoe Kessler, the Executive Creative Director at Johannes Leonardo advert company, told The Post. “People are going for it — not just with celebrity, but also the scale of things feels much bigger.”
Will Trowbridge, founder and CEO of the company Saylor, told The Post that everybody will tune in “hopefully to watch the Patriots win. But it can go so much farther. This is the one time in year that people actually are tuning in for ads instead of waiting to be interrupted by them. It’s an amazing time for the best and most prolific brands out there to go make the most entertaining content they can.”
Here are the best of the 2026 ads, according to consultants.
XFinity
Original “Jurassic Park” stars Laura Dern, Sam Neill and Jeff Goldblum reunite for an advert spoofing the 1993 traditional — speculating about how it will have been different if they’d had Wi-Fi back then.
“Guys, that could’ve been bad,” Dern quips when the park’s electrical systems go back online.
“One of the plays you see is themes on nostalgia, celebrities that are well liked or well known,” Professor Derek Rucker, professor of Marketing at Kellogg School of Management at Northwestern University, famous of this yr’s advert crop. “It’s a way for brands to say, ‘We don’t want to set off any political landmines or other landmines.”
He cited the spot “a great example of a throwback.”
Instacart
Unlikely duo Ben Stiller and Benson Boone group up as retro Eurovision-style performers in this nostalgia-fueled advert, directed by “Being John Malkovich” filmmaker Spike Jonze.
Calling it “pure entertainment” and “pure nostalgia,” Magda Tomaszewski, Group Business Director at RGA, famous that it’s an instance of a model leaning into “true entertainment marketing and really thinking about how they can create truly entertaining spots that aren’t just advertising a product, but actually entertaining audiences.”
Trowbridge was also impressed.
“The fact that Spike Jonze made it gives it artistic credibility, combined with Ben Stiller — one of millennials’ favorite comedians — combined with GenZ’s favorite pop star … It makes for an incredible combination that will hopefully pull in audiences from all over and give them all a sense of meaning,” he famous.
Rocket Mortgage
Lady Gaga stars in this simple, black-and-white advert for Rocket and Redfin, singing a cowl of “Won’t You Be My Neighbor” from “Mister Rogers Neighborhood.”
Experts singled it out as the advert that most overtly nods to current occasions, with a refined message about neighborhood amid occasions like ICE raids and protests across the nation.
“Brands are never going to be polarizing, but … I was really touched by that. It’s really powerful. It’s not political, but it is … And they didn’t overthink it,” Kessler famous. “I thought that was really sort of charming and classy the way that that came together.”
Trowbridge agreed, praising the manufacturers for offering “an entertaining piece of content rather than an ad that interrupts my experience.”
Fanatics Sportsbook
Kendall Jenner stars in the advert for Fanatics Sportsbook, poking enjoyable at the Kardashian household’s alleged courting curse. The 30-year-old — who dated a number of NBA stars in the past — jokes that any basketball participant who dates her “hits a rough patch.”
She then reveals off a fabulous home, classic car and personal jet, suggesting she gained them by betting on her exes’ failures.
This advert “feels really smart,” said Kessler, noting that it appears to be focusing on “people that are not normally involved [in betting], like the girlfriends of the people that would normally be on Fanatic sports book.”
She said this advert is notable because it has, “clever celebrity usage. I don’t think people always nail it with celebs. There’s a time and a reason to use somebody very specifically. But when an idea is not built around that person, it feels sort of frivolous. The Kendall Jenner one feels really specific.”
Grubhub
George Clooney stars in an advert for the supply model, which options a desk of oddball friends eating at a lavish property — only to be served the undesirable last course, “the fees.”
Clooney swoops in when no one needs to pony up, offering, “Grubhub will eat the fees.”
“The one that I thought was a bit unexpected was George Clooney in Grubhub,” said Tomaszewski. But she praised the “head-turning” casing, noting, “here I am, talking about it!”
Trowbridge also gave Clooney high marks, saying, “getting this level of star power is going to impress.”
Uber Eats
The supply model has turn out to be identified for its big recreation ads — past years have featured celebs just like the Beckhams, Charli xcx and Matthew McConaughey.
The latter returns this yr, joined by Bradley Cooper and Parker Posey, recent off her profession invigoration from “The White Lotus.” McConaughey tries to promote the others on a conspiracy concept that soccer is de facto about … food.
“I really continue to enjoy the Uber Eats campaign,” said Tomaszewski. “It’s always entertaining to see what celebrities they’ll bring into the mix and what [storylines will] unravel.”
Dunkin’
Ben Affleck returned for his fourth Super Bowl spot, that includes the espresso model he most often will get papped carrying. This yr, he was joined for a teaser by a slew of ’90s stars, including Jennifer Aniston, Jason Alexander and Matt LeBlanc. (Artists Equity, Affleck’s manufacturing company with Matt Damon, also produced the spot).
“Seeing some of our favorite celebrities poke fun at themselves. I think that really just shows creates relate ability more than anything,” said Tomaszewski.
Affleck is the frequent subject of memes, with photographs of him pucking up Dunkin, and she famous that she’s been noticing more “internet culture” displaying up in ads.
“Dunkin Donuts has had a really great stretch working with Matt Damon and Ben Affleck’s production company. I’m curious to see what they come up with. The teaser has definitely sparked my interest,” added Tomaszewski.
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