Apple reveals new super-thin iPhone Air at keynote event | Latest Tech News
Apple on Tuesday unveiled its new iPhone 17 lineup, including the super-thin iPhone Air – but held costs regular despite President Trump‘s tariffs slamming the company’s backside line.
In the first major redesign since 2017, the iPhone Air is just 5.6 millimeters thick and has a “space grade” titanium body. It will come in 4 colours: white, black, gold and sky blue.
The iPhone Air’s $999 price tag slots it between the company’s other fashions, as analysts had predicted.
“We’re taking the biggest leap ever for iPhone,” Apple CEO Tim Cook said at the event held at the company’s headquarters in Cupertino, Calif.
Apple also launched the iPhone 17 and iPhone 17 Pro, the latest improve to its flagship smartphone, as effectively as a new model of its AirPods Pro wi-fi headphones and a blood pressure monitor in its latest Apple Watch.
Apple CEO Tim Cook unveiled the next technology of iPhones at the company’s Keynote tackle on Tuesday. AFP via Getty Images
A 256-gigabyte model of the iPhone 17 base model will start at $799, the same as the earlier iPhone 16 model with half the storage space.
The iPhone 17 Pro will start at $1,099 for a 256-gigabyte model, the same as the earlier 12 months’s model with the same storage dimension, but without the option of a smaller-capacity cellphone at a decrease $999 just like the iPhone 16 Pro.
Apple didn’t raise the price on watch fashions or the new AirPods Pro 3 either.
The costs have been an indication that Apple was prepared to swallow the fee of tariffs to chase away competitors from Samsung, Google and home rivals in China, even as it has predicted that the levies would price it more than $1 billion in the current fiscal quarter.
the new super-thin iPhone Air could have a beginning price of $999. JOHN G MABANGLO/EPA/Shutterstock
Apple shares have been down 1.5% at the closing bell.
Analysts had largely anticipated Apple to debut a thinner iPhone, and the company has gotten flack for a lack of progressive, thrilling new launches.
“They’re leveraging their scale to try to keep prices where they are,” said Tom Mainelli, head of IDC’s Device & Consumer Research Group.
Apple iPhone 17 fashions are displayed during Apple’s “Awe-Dropping” event at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, on September 9, 2025. AFP via Getty Images
“I think Apple, like most tech vendors, are acutely aware, particularly in the US, that tariffs are going to impact consumers’ ability to spend in the second half of this year. So … they’re going to hold a line on prices and try to make it possible for people to upgrade between now and the end of the year at the same price as last year.”
Apple touted new cameras across its 17 and 17 Pro fashions, with 4 occasions the decision of the iPhone 16.
Its large entrance digital camera sensor – which is nearly twice the scale of the earlier model – comes after iPhone customers snapped a whopping 500 billion selfies last 12 months, according to Apple.
Consumers could have a selection of colours to select from, including white, gold, black and sky blue. Getty Images
The iPhone 17 Pro has a new design, better zoom digital camera and a greater battery, obtainable in silver, darkish blue and orange.
The new A19 Pro chip – which provides devices the same computing energy as a MacBook Pro – will also be obtainable in iPhone Pro fashions.
Apple also unveiled its AirPods Pro 3 – the first to embrace a live language translation characteristic.
Retailing for $249, the new AirPods offer improved audio options, like better noise cancellation; a coronary heart price sensor; and the best match yet, obtainable in 5 sizes.
An individual examines the new Apple AirPods Pro 3 at an Apple product launch event on the campus of Apple Park in Cupertino, California, USA, 09 September 2025. JOHN G MABANGLO/EPA/Shutterstock
Apple CEO Tim Cook holds a next technology iPhone 17 during an Apple particular event at Apple headquarters on September 09, 2025 in Cupertino, California. Getty Images
The wi-fi headphones will also have a longer battery life, lasting eight hours on a single charge, up from six hours beforehand.
Its new Apple Watch Series 11 gives new health options, like a blood pressure monitor that might alert customers to attainable problems – persevering with Apple’s health push in its wearables.
The company said it expects to get FDA clearance for the characteristic in the approaching weeks, and notify over 1 million people with undiagnosed hypertension in the first 12 months alone.
New Apple Watches are displayed during an Apple particular event at Apple headquarters on September 9, 2025 in Cupertino, California. Getty Images
Apple called the Series 11 its “thinnest and most comfortable watch,” with a stronger, more scratch-resistant glass and 24 hours of battery life on a single charge, beginning at $399.
The tech giant also announced a lower-priced model – the Apple Watch SE 3 for $249 – and a professional model – the Apple Watch Ultra 3 at $799.
The professional model has the most important Apple Watch screen yet, satellite tv for pc connectivity for emergency calls and a 42-hour battery life.
With Post wires
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