JetBlue accused of using personal data to hike ticket prices | Latest Tech News
JetBlue has been sued in a proposed class motion claiming it makes use of clients’ personal data to set ticket prices, after its response to a social media post raised concern that the provider employed “surveillance pricing” to make flying more costly.
According to a grievance filed late Wednesday in Brooklyn federal court, JetBlue conceals its use of “trackers” to set prices dynamically, and shares data with third events whose applications help it determine when to raise fares.
“Consumers should not have to have their privacy rights violated to participate in [JetBlue’s] digital rat race for airline tickets which should cost the same for each similarly seated passenger,” the plaintiff, Andrew Phillips, said in the grievance.
JetBlue conceals its use of “trackers” to set prices dynamically, and shares data with third events whose applications help it determine when to raise fares, the lawsuit claimed. NurPhoto via Getty Images
JetBlue declined to remark on the lawsuit on Thursday.
It also said it doesn’t use personal data or artificial intelligence to set ticket prices.
Surveillance pricing lets corporations use looking histories, places and other personal data to set particular person prices.
The lawsuit adopted an April 18 exchange on X where a passenger praised JetBlue but said “a $230 increase on a ticket after one day is crazy. I’m just trying to make it to a funeral.”
JetBlue’s response said the passenger ought to attempt “clearing your cache and cookies or booking with an incognito window. We’re sorry for your loss.”
The Long Island City, NY-based provider said on Monday its response was incorrect, while including that “fares can change at any moment as seats are purchased or as inventory is adjusted based on demand.”
JetBlue said it doesn’t use personal data or artificial intelligence to set ticket prices. Getty Images
On Tuesday, two Democratic lawmakers in Congress requested JetBlue to reply to detailed questions about pricing, including whether or not it makes use of personal data “to inform prices.”
In November, two dozen congressional lawmakers requested Delta Air Lines to tackle whether or not it used or plans to use generative AI in setting prices. Delta said no.
Phillips’ lawsuit seeks unspecified damages for JetBlue’s alleged violations of a federal anti-wiretapping law and New York state shopper safety legal guidelines.
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